A recent post of mine reflected on the high churn between the various spread betting companies. The post was based on the findings of Edison Research who took a look at the World Spreads business.
The post is here, but what Edison say is:
Spread betting customers, “move rapidly between providers driven by price, sentiment and ease. WS advises that the average active period for a client is only nine to 12 months during which period the typical profit for World Sreads is c £3.5k (range typically £2.7-4.0k) and monthly trades c 90-100 (somewhat higher in some overseas markets).”
What puzzles me is an article at Comparing Spread Betting, published today, that shows the vast majority of spread betting clients are happy with their providers…
So why are us spread bettors so fickle?
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